Designing the strategies
behind tomorrow’s products, services, and experiences.

INSIGHT, STRATEGY, INNOVATION.

I help ambitious brands and agencies turn cultural change, emerging behaviours and market uncertainty into clear strategies and future-ready opportunities.

Oliver Winter was contracted by Ffern to develop the future sustainable packaging design of Ffern's iconic flagship product
Samsung contracted Oliver Winter to uncover what the future of kitchen appliance would be across the EU.
Renault Trucks contracted Oliver Winter to lead the strategy behind their new brand DNA model
Oliver Winter has a continuous freelance partnership with BRANDED design agency leading their strategy team
Oliver Winter spent four years at Seymourpowell as a leading design strategist
Oliver Winter has been contracted by PepsiCo on numerous projects working across FMCG growth pipelines
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Oliver Winter led the strategy for Armstrong collectives future ultra luxury rail travel project

IN PARTNERSHIP WITH

Adidas contracted Oliver Winter to discover and unpick running and training habits for future product strategies
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The world doesn’t change overnight.

Markets shift through thousands of small signals. My role, as a design and innovation strategist, is connecting those signals before they become widely adopted or missed altogether.

Identifying market signals to see what's happening within the market and in parallel categories
Synthesising market signals and identifying patterns to build hypotheses
Uncovering the gap between needs and solutions by speaking with real world consumers

MARKET SIGNAL

MARKET PATTERN

CONSUMER TENSION

How the strategic insight translates into what it means for businesses and brands
Focusing on the growth opportunity and where the meaningful value can be created
Developing an innovation pipeline grounded in market trend and behavioural research

STRATEGIC INSIGHT

GROWTH OPPORTUNITY

INNOVATION PIPELINE

What’s happening
in the world

Identifying meaningful repetition

The gap between needs and solutions

What it means for
your business

From opportunity to real world impact

Where meaningful value can be created

CONSUMER TENSION

See my approach

MARKET PATTERN

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MARKET SIGNAL

INNOVATION PIPELINE

GROWTH OPPORTUNITY

STRATEGIC INSIGHT

Freelance availability

Stories of strategy
in action.

FEATURED WORK

Consumer value proposition for a hypothetical Digital Canadian Dollar, where Oliver Winter partnered with the Bank of Canada
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Amtrak reached out for long term growth design and innovation strategy for their future long distance railways in partnership with Oliver Winter
Future snacking behaviours and growth pathways and partnership focused on consumer-led research for design and innovation strategies
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Strategy availability

Helping organisations move from uncertainty
to opportunity.

Oliver Winter presenting how to navigate the complexity of sustainability at Seymourpowell
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Consumer behaviour

Market shifts

Strong signals

Emerging needs

DECODE CULTURE

Oliver Winter decodes culture through consumer behaviour, market shifts, identifying strong signals and emerging needs

Growth opportunities

Portfolio strategy

Innovation roadmaps

Brand direction

SHAPE STRATEGY

Oliver Winter shapes strategy through growth opportunities, portfolio strategies, innovation roadmaps, and building brand directions
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DESIGN NEW VALUE

Oliver Winter designs new values for brands across products, services, experiences, and systems
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Products

Services

Experiences

Systems

Leadership workshops

Decision frameworks

Strategic storytelling

Stakeholder alignment

BUILD CONFIDENCE

Oliver Winter helps brands build confidence through leadership workshops, decision frameworks, strategic storytelling and stakeholder alignment
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Freelance availability

10+

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YEARS

delivering strategy
and innovation

30+

GLOBAL BRANDS

across multiple sectors and markets

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50+

INNOVATION CONCEPTS

researched, developed and
consumer tested

Across

TRANSPORT
FMCG
HEALTHCARE
TECHNOLOGY
FOOD & BEVERAGE
FINTECH
PUBLIC SECTOR

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Strategy availability

Ideas, insights and perspectives on what’s shaping tomorrow.

INSIGHT
Designed Friction by Artificial Intelligence
Before You Design the Product, Redesign the Question
The Intentional Consumer Appetite
Consumers Seek Proof Over Promise
Mobilities Reassurance Layer
Wellbeing by Design
The Influence of Exonomics
The Human Cosmos | Part 3
The Human Cosmos | Part 2
The Human Cosmos | Part 1
Empowering Financial Inclusion
Nurturing Next Gen Designers & Creatives
The Crucial Role of Design in the UK’s Economy
Multimodal Connected Mobility
Design Thinking & Beyond
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A collaborative process, with
clear outcomes.

A proven approach to turning insight and knowledge into impact and innovation.

02

DECODE

Decode markets and trends through analyse signals, data and human insight.

03

FRAME

Frame the innovation picture by defining the right problem and strategic direction

DISCOVER

01

Discover and explore the landscape through different lenses to navigate challenges and opportunities

Explore the landscape through different lenses to navigate challenges and opportunities.

Analyse signals, data and human insight.

Define the right problem and
strategic direction.

IMAGINE

04

Create hypotheses and ideas through ideation sprints and shape future possibilities

Hypothesise, ideate, and
shape possibilities.

PROTOTYPE

05

Prototype and bring ideas to life while running consumer tests to prove validity

Bring ideas to life and test early.

DELIVER

06

Deliver convincing and grounded ideas, concepts and solutions. Built on clarity and activated by a commercially impactful strategic plan

Build clarity and activate the plan to drive impact.

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Strategy availability
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I believe strategy should create clarity. Innovation should reduce uncertainty. Design should always begin with understanding people and behaviours.

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Oliver Winter
Strategic Design & Innovation Consultant