Case Studies

Strategic thinking. Cultural insight.
Future-focused opportunities. real outcomes for ambitious brands and organisations.

Consumer Value Proposition for a Hypothetical Digital Canadian Dollar

Oliver Winter partnered with Seymourpowell and Bank of Canada to research and develop a long term strategy working closely with the Canadian public ona consumer value proposition for a hypothetical Digital Canadian Dollar

A human-centred, design-thinking approach, combining collaborative sessions and increasingly detailed prototypes with large-scale surveys to explore, refine and validate Canadians’ needs, preferences and adoption barriers for a future and hypothetical Digital Canadian Dollar.

SERVICES
Market Analysis
Consumer Insight
Trend Analysis
Opportunity Mapping
Innovation Strategy
Concept Development
Scenario Planning

SECTOR
Fintech

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Logo of Bank of Canada with a minimalist black and gray design and the text 'Bank of Canada' beneath it.

YEAR
2021-2024

The Future of Long Distance Travel

Oliver Winter partnered Seymourpowell and Amtrak to research, design, and develop the future strategy for Amtrak's long distance railways. Evolving the brands DNA, long term strategy and production ready products, services, experiences, and sysems

A longterm partnership programme developed in collaboration with the Federal Railroad Administration, using a competitive procurement process and a standardised fleet strategy to broaden supplier participation, reduce risk and accelerate the replacement of ageing long-distance trains.

SECTOR
Transport

SERVICES
Brand DNA
Consumer Insight
Experience Strategy
Opportunity Mapping
Innovation Strategy
Concept Development
Scenario Planning

YEAR
2022-2025

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Black and gray logo with the word 'AMTRAK' in bold, uppercase letters with a stylized swoosh underneath.

Future Snacking Behaviours & Growth Pathways

Oliver Winter partnered with a FMCG brand to develop the next 10 year pipeline strategy of future snacking behaviours and growth pathways

A consumer-led, future-facing exploration of how snacks are evolving across changing consumer needs, occasions and behaviours. The work combined cultural signals, category analysis and strategic foresight to identify emerging tensions, reframe the role of everyday snacking and build a clear foundation for future innovation across daily routines and occasions.

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SECTOR
Food & Beverage

SERVICES
Cultural Foresight
Consumer Insight
Trend Mapping
Occasion Strategy
Opportunity Framing
Innovation Strategy

YEAR
2025-2026

Rebranding the Future of Waste Management

Renault Trucks refreshed its design DNA through cross-functional collaboration, then translated it into a portable virtual reality experience that enabled teams and external partners to engage with the brand consistently across locations.

SECTOR
Transport

SERVICES
Brand DNA
Experience Strategy
Opportunity Mapping
Innovation Strategy
Concept Development
Scenario Planning
Market Opportunity

YEAR
2023

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Black background with the Renault logo and text promoting Renault trucks and trailers.

Previous Partnerships

Oliver Winter partnered with Kingfisher to develop the brand strategy and DNA of their Connected Homes App and supported the delivery of the app's design and user experience

Kingfisher - Connected Homes

Oliver Winter and Seymourpowell partnered with Alstom and HS2 to develop the user experience strategy and design develop of the exterior and interior for the future of UK rails in HS2

HS2 - Future UK Rail

Oliver Winter and Ford Europe partnered to develop the future of travel, focusing on the future of VTOL technologies and consumer behaviours and experiences

Ford of Europe - Future of Travel

Oliver Winter partnered with Kano Computing and Warner Brothers to develop a coding kit to enable and encourage people to learn to code through play and gamification

Kano Computing - Harry Potter Kano Coding Kit

A futuristic self-driving concept vehicle designed by Oliver Winter, a design and innovation consultant. The image features a family of four walking towards the autonomous vehicle.

Prospect & Refuge - Autonomous Futures

Oliver Winter partnered with the Royal College of Art and AHRC to develop the future strategy of Challenges of Mobility Futures

Intelligent Mobility Design Centre - AHRC Challenges of Mobility Futures

Oliver Winter partnered with EAVE to develop the strategy and product solution for noise cancelling technology and communications in loud working environments

EAVE - Noise Monitoring

Oliver Winter the stage and spoke at Future London Academy's 2024 talk during Design and Innovation Week in London

Future London Academy 2024 - Design & Innovation Week

Oliver Winter collaborated with Lizzy Stuyfzand to produce a conceptual lighting and sound innovation at the Royal College of Art

Needleworks - Sensorial Lighting

Oliver Winter partnered with the Royal College of Art (IMDC) to develop the strategy for UK towns and placemaking opportunities

Intelligent Mobility Design Centre - Our Future Towns

Oliver Winter partnered with Transport for London to develop a future autonomous transport network and system

Transport for London - Multimodal Mobility Futures

Oliver Winter partnered with Kano Computing to develop a Sensorial Data coding kit to enable and encourage people to learn to code through play, gamification and cloud computing

Kano Computing - Sensorial Data

Strategic Design & Innovation Consultant supporting global brands, agencies and organisations unlock cultural insight, design strategy and innovation-led growth across brand, product and experience challenges.

I work across cultural research, foresight, proposition development, opportunity mapping, brand strategy and systems thinking. Recent work spans global transport, product, FMCG, F&B, placemaking, education, property and lifestyle sectors. Working across cultural insight sprints, innovation pipeline development, pitch strategy support, brand and proposition strategy and strategic facilitation.

Open to freelance, project-based and embedded consultancy work with agencies, brands and organisations.

design.ojw@gmail.com

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