INSIGHT
Ideas, insights and perspectives on what’s happening tomorrow.
Explore cultural shifts, emerging behaviours and strategic opportunities across global industries and markets.
Before You Design the Product, Redesign the Question
Strategic design begins before the solution. Drawing on Hugo Eccles’ XP Zero motorcycle, this article explores how reframing the question, understanding the wider occasion and using deliberate constraints can challenge category assumptions, resist feature creep and unlock more distinctive innovation opportunities.
Mobilities Reassurance Layer
Mobility innovation is often framed around smarter systems, cleaner technology and greater convenience. But people do not change how they move simply because better infrastructure exists. They change when new behaviours feel clear, reliable, low-risk and emotionally worthwhile. This article explores the need for a “reassurance layer”: the emotional, informational and sensory infrastructure that helps people trust EVs, rail, shared mobility and connected transport systems enough to use them.
Wellbeing by Design
Wellbeing by design is about turning emerging health, sensory and longevity trends into products, spaces and services that genuinely improve everyday life. By combining insight, innovation and human-centred design, brands can create credible, restorative and personalised experiences that help people feel better, not just do more.
The Influence of Exonomics
Exonomic pressures are now a stronger predictor of behaviour than age, redefining how people access and engage with technology. As living costs rise and global access to the latest technologies is ever harder to keep up with, digital participation is being reshaped by affordability, infrastructure, and skill. Welcome to the Tech Access & Fluency Era, where design and innovation strategy decode new behaviours to design for inclusion and create value from constraint.