About
Innovating meaningful solutions together with real people.
Professional Background
I am a Lead Innovation and Growth Strategist with extensive experience helping global brands uncover opportunities for transformation and growth. Over the past decade, I have partnered with clients across transport, finance, FMCG, and lifestyle sectors including Amtrak, the Bank of Canada, Adidas, Renault Trucks, and Grupo Bimbo. I’ve helped define future-facing strategies that align business objectives with cultural, consumer, and market insights.
My expertise lies in combining discovery research, cultural foresight, and strategic design frameworks to shape new products, services, and brand directions. I specialise in building inclusive, human-centred strategies that capture emerging behaviours and translate them into commercially viable and creatively inspiring solutions.
As a consultant, I lead teams, design workshops, and create compelling narratives that bridge insights with actionable results, ensuring stakeholders are aligned and confident in decision-making. With a background spanning brand strategy, customer experience, innovation pipelines, and growth planning, I bring a versatile and hands-on approach that balances creativity with commercial impact.
Design Approach
My Values
People First
Putting people first in design ensures that solutions are tailored to meet their needs, preferences, and behaviours, resulting in products and experiences that resonate deeply with users. By prioritising empathy and understanding, a people-first approach not only enhances user satisfaction but also fosters long-term loyalty and success for businesses.
Purposeful Collaboration
Collaborative teams bring together diverse perspectives, expertise, and insights, fostering innovation and creativity to tackle complex design challenges effectively. By harnessing the collective intelligence and skills of team members, collaborative approaches ensure comprehensive problem-solving and deliver solutions that are holistic, robust, and impactful.
Positive Input
A positive input mindset cultivates an atmosphere of optimism, resilience, and openness to new ideas, fuelling creativity and innovation throughout the design process. By embracing positivity, designers can overcome obstacles with grace, maintain focus on solutions, and ultimately deliver designs that inspire, uplift, and resonate with the people we’re designing for.